Off Brand

We Have Officially Hit Peak Subscription

If Panera thinks it can sell $8.99 subscriptions, who can’t?

Illustration: Fran Caballero

WWould you subscribe to a coffee? No, not a monthly box of fancy ground coffee in the mail — although obviously that’s a thing. What about an everyday cup of coffee from a mass-casual chain. Like Panera. Because now that’s a thing, too.