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WeWork’s Gamble to Act Like a Boring, Normal Company

The company plans to make over $7 billion in revenue by 2024. But first, it needs to survive.

A man wearing a face mask walks past the front of a WeWork building in Tokyo.

As of December, WeWork was weeks away from running out of cash, according to Marcelo Claure, the company’s executive chairman. This was less than a year after WeWork’s valuation rose to a high of $47 billion in January…



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Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: