Marker
Published in

Marker

WeWork’s Gamble to Act Like a Boring, Normal Company

The company plans to make over $7 billion in revenue by 2024. But first, it needs to survive.

A man wearing a face mask walks past the front of a WeWork building in Tokyo.
Photo: Kazuhiro Nogi/AFP/Getty Images

As of December, WeWork was weeks away from running out of cash, according to Marcelo Claure, the company’s executive chairman. This was less than a year after WeWork’s valuation rose to a high of $47 billion in January…

--

--

--

Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Prologis idea was a fabulous winner in real estate

Making Magic Happen: CODAME Sponsorship Q&A

Increasing the efficiency of the healthcare supply chain

CleanCapital Generate Capital partner to acquire $300 million of DG solar projects

Getting senior management buy-in just got easier! 👍🏼 🎉

Salesforce Ohana Culture: How has a company united so many people?

Jio’s Rainbow Alliance- Much more than an India Growth Story

Reliance Jio deal. Who? Why? Facebook, Google, Microsoft, Silver Lake, ADIA, General Atlantic, KKR- 5G #nextbillion Web 3.0

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Herbert Lui

Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd

More from Medium

To Change the Perception of Your Brand, Start With the Senses

What role do entrepreneurs play in today’s economy?

Large conference room full of natural light, with a table and mauve chairs

Imposter Syndrome in the Silicon Guild

Is the Creator Economy the Future of Work?