WeWork’s Gamble to Act Like a Boring, Normal Company

WeWork’s Gamble to Act Like a Boring, Normal Company
The company plans to make over $7 billion in revenue by 2024. But first, it needs to survive.
Herbert Lui
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Published inMarker
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7 min read·
Aug 5, 2020
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Photo: Kazuhiro Nogi/AFP/Getty ImagesAs of December, WeWork was weeks away from running out of cash, according to Marcelo Claure, the company’s executive chairman. This was less than a year after WeWork’s valuation rose to a high of $47 billion in January…
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Written by Herbert Lui
33K Followers
·Writer for Marker
Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd
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