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What Apple and Netflix Understand About Optimal Subscription Pricing

What to keep in mind before setting a price for a recurring revenue bundle

Photo: NurPhoto/Getty Images

Last week, Apple announced Apple One, a new subscription service that will bundle its various existing digital subscriptions in three price tiers ranging from $14.95 to $29.95 a month. Microsoft, meanwhile, rolled out a

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Robbie K Baxter

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com