Illustrations: James Clapham

Lime’s Plan After Cornering the E-scooter Market? Profitability

Are cities, people, and Lime itself really ready for what the e-scooter behemoth wants to do to the world?

Jonathan Littman
Published in
24 min readJan 29, 2020

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NNear San Francisco’s bustling Fisherman’s Wharf in the middle of the afternoon two weeks ago, a 69-year-old woman took what was likely the last e-scooter ride of her life. It’s not…

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Jonathan Littman
Marker
Writer for

Co-Author of The Entrepreneur’s Faces (theentrepreneursfaces.com) and The Ten Faces of Innovation. Speaker, workshop leader, professor. Founder of SmartUp.life.