What Economists Get Wrong About Choice

Sometimes behavior that may seem irrational is really rational choice in disguise

Richard Robb
Marker
Published in
4 min readNov 18, 2019

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Credit: Emilija Manevska/Getty

TThe philosopher Arthur Schopenhauer tells the story of an elephant traveling through Europe, crossing many bridges. The elephant stops dead at one rickety bridge, even after seeing men and horses cross, having sensed that the bridge cannot bear its weight. The…

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Richard Robb
Marker
Writer for

Columbia University professor, CEO of an investment management firm, and author of Willful: How We Choose What We Do (Yale University Press).