What Exactly Is Uber’s End Game?

Food delivery is a losing game — so why is the most aggressive unicorn on the planet betting everything on it?

Byrne Hobart
Marker
Published in
7 min readJul 29, 2020

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A Uber Eats courier rides a bike through the city center.
Photo: Matthew Horwood/Getty Images News

When Uber’s board of directors searched for a new CEO to replace Travis Kalanick during the summer of 2017, they landed on Dara Khosrowshahi, an investment banker-turned internet dealmaker. Khosrowshahi had spent nearly two…

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Byrne Hobart
Marker
Writer for

I write about technology (more logos than techne) and economics. Newsletter: https://diff.substack.com/