What I Learned About Entrepreneurship From Dwayne ‘The Rock’ Johnson
‘Following his Instagram is like taking a master class in launching business ventures’
So much for Dry January. The new year began inauspiciously with the Slack outage on the first Monday back at work, and the chaos escalated rapidly from there with the storming of Capitol Hill, the second impeachment of President Trump, and fears over whether there would be a peaceful transition of power. Yes, 2021 has been so stressful that people everywhere quickly ditched their 31-day wellness and detox plans, reaching, instead, for their preferred alcoholic beverage of choice to numb their 2020 PTSD.
In other words, 2021 hasn’t been what the general public had hoped for. But growing consumer demand for alcohol e-commerce fueled by the pandemic and the near-constant whiplash of current events has been a boon for budding tequila entrepreneur Dwayne “The Rock” Johnson. When he’s not busy jumping off skyscrapers, rescuing drowning swimmers, or singing his way through animated movies, the pro-wrestler turned blockbuster megastar is capitalizing on his massive fan base and setting new records: First, by officially becoming the number one followed American man on Instagram, amassing more than 210 million followers (and a combined 300 million followers across all of his social media platforms). Second, by selling 300,000 nine-liter cases of tequila just one year after launching his Teremana Tequila brand — a record number for the distilled spirits industry.
The wrestler-turned-actor’s Instagram account is spectacular proof that building an audience is more important to entrepreneurial success than having a great product.
Following his Instagram account is like taking a master class in how to successfully launch business ventures. Specifically, Johnson’s Instagram account is spectacular proof that building an audience is more…