What I Learned About Entrepreneurship From Dwayne ‘The Rock’ Johnson

‘Following his Instagram is like taking a master class in launching business ventures’

Aaron Dinin, PhD
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Dwayne Johnson attends the premiere of Sony Pictures’ “Jumanji: The Next Level” on December 9, 2019.
Photo: Matt Winkelmeyer/FilmMagic/Getty Images

So much for Dry January. The new year began inauspiciously with the Slack outage on the first Monday back at work, and the chaos escalated rapidly from there with the storming of Capitol Hill, the second impeachment of President Trump, and fears over whether there would be a peaceful transition of power. Yes, 2021 has been so stressful that people everywhere quickly ditched their 31-day wellness and detox plans, reaching, instead, for their preferred alcoholic beverage of choice to numb their 2020 PTSD.

In other words, 2021 hasn’t been what the general public had hoped for. But growing consumer demand for alcohol e-commerce fueled by the pandemic and the near-constant whiplash of current events has been a boon for budding tequila entrepreneur Dwayne “The Rock” Johnson. When he’s not busy jumping off skyscrapers, rescuing drowning swimmers, or singing his way through animated movies, the pro-wrestler…

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Aaron Dinin, PhD
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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com