Best Business Blogs
What It Looks Like When a Startup Lab Kills a Product Idea
What goes into a kill decision? Rigorous analysis of competition, audience, data, and product-market fit.
Best Business Blogs is a Marker column that scours the web for the most interesting posts on business, entrepreneurship, and product development. This post was originally published by Pioneer Square Labs.
At PSL, we kill nine out of 10 ideas that we test. We haven’t talked much about these publicly before, but we wanted to share what it looks like when we make a “kill” decision. Our goal in publishing this is to help other founders think about how to do early validation the way that we do inside the studio.
The idea we tested was Xylo, which solved a problem that millions of parents in the U.S. experience: finding great teachers for music lessons. Our proposed solution was an online platform to connect these teachers with students for remote (or in-person) lessons with a great user experience. Sounds like a great idea, right? Let’s dive in!
This email was sent by Peter Denton, our validation lead, to our whole team.
