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What Most Businesses Get Wrong About Gamification

Far from a passing fad, gamified marketing is an increasingly effective tool for business of all kinds

Photo: SOPA Images/Getty Images

Co-authored with Daniel Griffin, head of marketing for Support Revolution (an Oracle/SAP support company).




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Albert van der Meer

Albert van der Meer

Audience Engagement & Behavioural Design Consultant, Writer & Author of Press Start // more info & services @

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