What Most Businesses Get Wrong About Gamification

Far from a passing fad, gamified marketing is an increasingly effective tool for business of all kinds

Albert van der Meer
Marker
Published in
6 min readFeb 19, 2020

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Photo: SOPA Images/Getty Images

Co-authored with Daniel Griffin, head of marketing for Support Revolution (an Oracle/SAP support company).

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Albert van der Meer
Marker
Writer for

Audience Engagement & Behavioural Design Consultant, Writer & Author of Press Start // more info & services @ aestranger.com