RxBar co-founder Peter Rahal at his new multimillion-dollar Miami Beach home. Photography by Rose Marie Cromwell

What Really Happens When You Become an Overnight Millionaire?

Peter Rahal started RxBar out of his mom’s kitchen — then sold it for $600 million. Here’s life on the other side of the entrepreneurial fantasy.

Stephanie Clifford
Marker
Published in
13 min readSep 30, 2019

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PPeter Rahal, the 33-year-old energy bar impresario who sold RxBar to Kellogg for $600 million and became something of a consumer products legend in the process, stands in the gigantic, spotless kitchen of his new Miami Beach mansion. Behind him, floor-to-ceiling windows revealed his pool, his outdoor bar, and Sunset Harbour. Throughout the house are expensive-looking modernist metal chandeliers. The kitchen drawers are filled with gold utensils.

And for dinner, Rahal is eating a can of beans.

Correction: He isn’t even eating the beans. He’s just showing the dinner for one — chickpeas, eggs, avocado — that he makes most nights.

Rahal bought the fully furnished house for about $19 million in May. He splits his time between his longtime Chicago apartment and this place; he chose Miami Beach in part because Florida has no personal income tax. A Ferrari 488 and a cream Vespa are parked in the driveway. A housekeeper, who comes daily, keeps the seven bedrooms spotless, though most are usually empty. Upstairs, there are his-and-hers…

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Published in Marker

Marker was a publication from Medium about the intersection of business, economics, and culture. Currently inactive and not taking submissions.

Stephanie Clifford
Stephanie Clifford

Written by Stephanie Clifford

Journalist covering criminal justice and business; novelist (NYT bestseller Everybody Rise). Latest: https://marker.medium.com/inside-the-surreal-and-emotional-

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