RxBar co-founder Peter Rahal at his new multimillion-dollar Miami Beach home. Photography by Rose Marie Cromwell

What Really Happens When You Become an Overnight Millionaire?

Peter Rahal started RxBar out of his mom’s kitchen — then sold it for $600 million. Here’s life on the other side of the entrepreneurial fantasy.

Stephanie Clifford

Published in

Marker

13 min readSep 30, 2019

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Peter Rahal, the 33-year-old energy bar impresario who sold RxBar to Kellogg for $600 million and became something of a…

Stephanie Clifford

Written by Stephanie Clifford

Writer for

Marker

Journalist covering criminal justice and business; novelist (NYT bestseller Everybody Rise). Latest: https://marker.medium.com/inside-the-surreal-and-emotional-

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