What Really Happens When You Become an Overnight Millionaire?
Peter Rahal started RxBar out of his mom’s kitchen — then sold it for $600 million. Here’s life on the other side of the entrepreneurial fantasy.
Peter Rahal, the 33-year-old energy bar impresario who sold RxBar to Kellogg for $600 million and became something of a consumer products legend in the process, stands in the gigantic, spotless kitchen of his new Miami Beach mansion. Behind him, floor-to-ceiling windows revealed his pool, his outdoor bar, and Sunset Harbour. Throughout the house are expensive-looking modernist metal chandeliers. The kitchen drawers are filled with gold utensils.
And for dinner, Rahal is eating a can of beans.
Correction: He isn’t even eating the beans. He’s just showing the dinner for one — chickpeas, eggs, avocado — that he makes most nights.
Rahal bought the fully furnished house for about $19 million in May. He splits his time between his longtime Chicago apartment and this place; he chose Miami Beach in part because Florida has no personal income tax. A Ferrari 488 and a cream Vespa are parked in the driveway. A housekeeper, who comes daily, keeps the seven bedrooms spotless, though most are usually empty. Upstairs, there are his-and-hers…
