RxBar co-founder Peter Rahal at his new multimillion-dollar Miami Beach home. Photography by Rose Marie Cromwell

What Really Happens When You Become an Overnight Millionaire?

Peter Rahal started RxBar out of his mom’s kitchen — then sold it for $600 million. Here’s life on the other side of the entrepreneurial fantasy.

Before the Kellogg deal was finalized and he was about to suddenly become very rich, Rahal got worried. “Can I seriously find someone who’s going to love me without the money?”

More money generally means less struggle, and if it’s struggle that made Rahal, how does he find that going forward?

Rahal has to rough up his life. He tries to do this daily, even with small things, like carrying his groceries from the store rather than taking a cab. He fasts for 18 hours at a time. He regularly alternates first-class flights with middle-seat coach tickets.

Journalist covering criminal justice and business; novelist (NYT bestseller Everybody Rise). Latest: https://marker.medium.com/inside-the-surreal-and-emotional-

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