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What Subscription Businesses Know About Keeping Customers Through a Crisis

Companies that adopt a ‘membership mindset’ are best-positioned to survive this downturn

Photo: Future Publishing/Getty Images

InIn the last few years, subscriptions have become a ubiquitous part of the consumer landscape, whether it was Apple, Disney, and newcomer Quibi starting streaming services to compete with…

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Robbie K Baxter

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com

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