Published in


What Subscription Businesses Know About Keeping Customers Through a Crisis

Companies that adopt a ‘membership mindset’ are best-positioned to survive this downturn

Photo: Future Publishing/Getty Images

InIn the last few years, subscriptions have become a ubiquitous part of the consumer landscape, whether it was Apple, Disney, and newcomer Quibi starting streaming services to compete with…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Lets get Vocal about Local

SPI Energy launches EdisonFuture in LA

SPI Energy launches EdisonFuture in LA

Micro mobility / Leisure travel / Consumer VR: Three observations from China

A Mission with a Business or a Business with a Mission!

Character Map: Taco Shell DAO

Mounting evidence: asbestos in talc-based makeup (again)

An attempt to understand the Insurance Industry

Hollywood Torrent: Disney+’s debut, Taylor Swift’s feud, YouTube’s new king

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Robbie K Baxter

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing.

More from Medium

15 Factors That Have a Serious Impact on Productivity

Your employees went radio silent, that should scare you…

3 Things You Must Know About The Great Dispersion Economy

Netflix Loses Paid Users For the First Time in a Decade