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What the Hell Is Salesforce, Anyway?

Slack is about to have a new owner — but no one actually knows what the $200 billion company does

Salesforce logo with question marks surrounding it

When Salesforce formally announced its intention to purchase Slack for $27.7 billion yesterday, there was a notable elephant in the room: While Slack has become widely known as a workplace messaging tool, Salesforce is known as a company…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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