What Apple’s App Store Reveals About the Coronavirus Economy

Zoom has led the app store charts for more consecutive days than Fortnite, TikTok, Snapchat, or Angry Birds

A photo of coronavirus-related apps on a person’s iPhone home screen.
Some apps about corona are seen on an iPhone amid the coronavirus outbreak on April 12, 2020 in Veghel, Netherlands. Photo: Joris Verwijst/BSR Agency/Getty Images

The hit parade

Zoom began this year ranked #691 on the App Store charts in the United States. A few months later, it is now the #1 most popular iPhone app in 68 countries.

Zoom daily Apps Chart ranking and downloads in 2020. Image: Eric Feng

Shifting behaviors

The coronavirus has helped steer a massive shift in communication preference to video for all use cases, business and personal alike.

Image: Eric Feng
Image: Eric Feng

Sports, jobs, and communication

Image: Eric Feng
Image: Eric Feng
Image: Eric Feng
Image: Eric Feng
Image: Eric Feng

Post-coronavirus

Luckin Coffee ranking. Image: Eric Feng

Leading Commerce Incubations at $FB. Was co-founder at Packagd (acq.), GP at Kleiner Perkins, and writing messy code at Hulu, Flipboard, Erly (acq.), and $MSFT.

Sign up for Buy/Sell/Hold

By Marker

A newsletter that's 100% business intelligence, and 0% investment advice. Take a look.

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store