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Off Brand

When a Pandemic Becomes a Company’s Ultimate Branding Opportunity

Zoom, GoNoodle and Domino’s are treading carefully as the coronavirus hands them a rush of captive, willing new customers

Illustration: Fran Caballero

A month ago, Zoom was a hot startup offering its videoconferencing tool to a solid and growing base of…

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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com

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