Published in


Off Brand

When a Pandemic Becomes a Company’s Ultimate Branding Opportunity

Zoom, GoNoodle and Domino’s are treading carefully as the coronavirus hands them a rush of captive, willing new customers

Illustration: Fran Caballero

A month ago, Zoom was a hot startup offering its videoconferencing tool to a solid and growing base of…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Double-WYSKs — British Airways, Skyscanner

Billionaires You’Ve Never Heard of #13

Obsess over the Right Details to Earn Customer Trust

I want to — unapologetically — build a billion dollar company

FuboTV has a cheaper live TV alternative to Hulu (if you can find it)

How Did The Major eCommerce Platforms Survive During the COVID-19 Pandemic?

The 2022 Axcelerate Eight — Part 1 of 4

Covid-19 and the event industry: 2020 and beyond

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

More from Medium

Disney Stock Soars After Record Theme-Park Profit

Finding Home In a New City

A rundown small building overgrown with plants.

What Are CEOs Worried About?

4 Business Systems to Help You Work Less & Live More