Off Brand

When a Pandemic Becomes a Company’s Ultimate Branding Opportunity

Zoom, GoNoodle and Domino’s are treading carefully as the coronavirus hands them a rush of captive, willing new customers

Rob Walker
Published in
5 min readMar 26, 2020
Illustration: Fran Caballero

A month ago, Zoom was a hot startup offering its videoconferencing tool to a solid and growing base of…