When to Believe in an Entrepreneur and When to Run Away

It’s never the Steve Jobs fanatics who have memorized the startup playbook

Published in

Marker

6 min readJan 6, 2020

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Photo: Michael Kovac/Getty Images Entertainment

Last week, one of the founders I’m advising landed a lucrative and potentially game-changing customer.

This was a moment of truth in more ways than one. First of all, it staved off what had been a downward spiral of…

Joe Procopio

Written by Joe Procopio

Writer for

Marker

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com

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