Why a Financial Crisis Is Actually the Best Time to Start a Company

Problems create entrepreneurial opportunities, and 2020 is not lacking in problems

The year 2020: Unicorns rising from the ashes. Illustration: Ariane Frida Sofie

I started my digital marketing company in 2009 against the backdrop of a global financial crisis. Most people thought a young university graduate — like I was at that time — should play it safe and wait for the…