An illustration with different characters representing direct-to-consumer startups such as Casper, Harry’s, Away, Brandless.
Illustration: Mica Warren

Why All the Warby Parker Clones Are Now Imploding

How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper

EEven if you don’t know who Ty Haney is, if you’ve spent any time on Instagram you probably know her company by osmosis. Outdoor Voices, with its millennial branding and muted…