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An illustration with different characters representing direct-to-consumer startups such as Casper, Harry’s, Away, Brandless.
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Why All the Warby Parker Clones Are Now Imploding

How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper

EEven if you don’t know who Ty Haney is, if you’ve spent any time on Instagram you probably know her company by osmosis. Outdoor Voices, with its millennial branding and muted…

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Pop business for the intelligent reader. A publication from Medium.

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Maya Kosoff

Maya Kosoff

i’m a freelance writer and editor. you can also read me in places like the new york times and vanity fair.

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