Entrepreneur Steve Glenn inside his modular, 2,500-foot Santa Monica, CA house, which now also doubles as a Plant Prefab show home. Photographs: Brad Torchia

Why Amazon Is Betting You’ll Buy a Million Dollar Prefab Home

Designers have long tried and failed to take modular mainstream. Can this Amazon-backed entrepreneur make prefab more than just a fad?

Ross Ufberg
Marker
Published in
13 min readDec 3, 2019

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SSteve Glenn is in his sun-drenched, airy, modern 2,500 square foot home blocks away from the Santa Monica beach, reducing his career to a series of missed moments. He explains that in 1994, he was co-director of Walt Disney Imagineering’s virtual reality studio, decades before VR became a thing. Next, he co-founded PeopleLink, a social network that preceded Facebook, and shut down in 2001, three years before social media was even a glimmer in Mark Zuckerberg’s eye. In his twenties, he even sold a company he co-founded — software startup Clearview — to Apple, soon after the computer maker debuted the Mac. But since then, it seems like he’s been waiting for that big moment.

The tour through the 55-year-old’s career could easily be interpreted as one big humblebrag, but for Glenn, it amounts to 30-some years of bad timing. “I’m a too-early entrepreneur guy,” concedes Glenn. “I lost an insane amount of products and business opportunities before others. That’s been a talent I’ve had.”

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