Logology
Why Are Olympic Logos So Hard to Design?
The Olympic Games are an exercise in branding
Published in
6 min readJul 21, 2021
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Friday’s Tokyo 2020 Opening Ceremony should serve to remind us that in a fundamental way, the Olympic Games are an exercise in branding. While host nations try to communicate a positive image to the rest of the world, the International Olympic Committee attempts to uphold the spirit of the Olympic movement in the face of mounting challenges to its mythology.
