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Why Are We Picking Vaccines Like They’re Toothpastes?

An angsty public is turning the Pfizer, Moderna, and Johnson & Johnson vaccines into a dangerous brand battleground

A photo illustration featuring a shopping basket filled with vials of Covid-19 vaccines and shots.
Photo Illustration: Save As/Medium; Source: Getty Images

Worldwide, there are 11 vaccines available to combat Covid-19. And according to some observers, this has led to a problem: “People are doing…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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