Off Brand
Why Are We Picking Vaccines Like They’re Toothpastes?
An angsty public is turning the Pfizer, Moderna, and Johnson & Johnson vaccines into a dangerous brand battleground
Worldwide, there are 11 vaccines available to combat Covid-19. And according to some observers, this has led to a problem: “People are doing what they do with cars and peanut butter and Tinder profiles — comparison shopping,” an On the Media segment this weekend declared. Host Bob Garfield noted that among his friends and family in Serbia, where people apparently have access to options from Pfizer, Moderna, and AstraZeneca as well as Chinese and Russian vaccines, some choices have more “status” than others. “It’s conspicuous vaccine consumption,” he said.
Similar thoughts have been burbling around social media, suggesting “people are angsty about the vaccines because they’ve been presented as consumer products,” leading to a process that is “like choosing a brand of shampoo or salad dressing.” This in turn is leaving “ordinary people … parsing the different vaccine brands,” as one tweet phrased it, in stark contrast to the boring vaccinations of the past, whose makers we could seldom even name.
Well yeah, it’s obviously true that the current vaccine scenario is like no…
