Number Crunch

Why Coke and Pepsi Are Punting on Super Bowl Ads This Year

The price for a 30-second spot is falling for the first time in years

$5.5 million: That’s how much ViacomCBS wants advertisers to pay for 30-second ad spots during Super Bowl LV on February 7. Variety reported that earlier this month, both Pepsi and Coca-Cola decided not…