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Why Colleges Are Recruiting Student Athletes with Personalized Logos

USC designed logos for its entire men’s basketball roster, while Texas and Oklahoma produced them for its incoming 2020 football players

The use of initials, sometimes combined with athletes’ uniform numbers, is extremely common.

As college sports have become increasingly big businesses in the United States…




Pop business for the intelligent reader. A publication from Medium.

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James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design:

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