Published in



Why Colleges Are Recruiting Student Athletes with Personalized Logos

USC designed logos for its entire men’s basketball roster, while Texas and Oklahoma produced them for its incoming 2020 football players

The use of initials, sometimes combined with athletes’ uniform numbers, is extremely common.

As college sports have become increasingly big businesses in the United States…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Hamilton hungry for success as new Mercedes unveiled for 2013 season

Breaking Down the Anthony Davis Trade

Week 1 recap

Former Bears Rave About Newly-Hired DC Sean Desai

90.9 Mock Draft: Ethan Richmond

Hunter Stovall Making The Most Of Baseball

How the Houston Astros could handle sign-stealing scandal better

“Phir dil do hockey ko”

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design:

More from Medium

Why the ‘Uncharted’ collection is a fantastic idea

Why you shouldn’t show ‘Thank you’ on your last slide?

Star Wars Black Krrsantan and When Content Sets up Product to Fail Spectacularly

Peloton + Google Games? Xenoblade Chronicles 3 announced! Earthbound comes to the Switch Plus More!