Why Corporate America Finally Entered the Political Battlefield

From Airbnb to massive corporations, companies are openly taking a political stand. Will it last?

Steve LeVine
Marker

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Photo: Angela Weiss/AFP/Getty Images

After one of the most whiplash years in the history of the hospitality industry, Airbnb announced a difficult decision on Wednesday: It would cancel all reservations made through the app in the Washington, D.C., area next week when President-elect Joe Biden will be inaugurated. The reason: the threat of more violent protests by right-wing supporters of President Trump, some of whom stayed in Airbnbs when thousands of them stormed Congress last week.

Airbnb is shouldering the cost of the cancellations, but in a way, their hand was forced. In an action unprecedented in modern memory, Airbnb is more or less simply going along with an uprising by a critical mass of companies against Trump and his congressional allies. By one count, 43 mostly blue-chip companies have denounced and halted political contributions to the 147 Republicans who voted not to certify Biden, or paused donating to all politicians entirely.

The list includes big tech players like Amazon and Facebook, corporate heavyweights like AT&T, Dow, and American Airlines, and has spread to banks, oil companies, hotels, big retailers, grocery chains, and more. Even Ken…

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