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Why Does Any Company Bother to Rebrand? An Investigation.

From Marriott’s Bonvoy to Slack’s ‘swastika,’ the public has made it clear: Don’t dare change a logo on them

Illustration: Shira Inbar

InIn January, Marriott International unveiled an exciting new rebrand that had been in the works since its acquisition of Starwood back in 2016. The…




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Micaela Marini Higgs

Micaela Marini Higgs

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