Logology
Why Does Any Company Bother to Rebrand? An Investigation.
From Marriott’s Bonvoy to Slack’s ‘swastika,’ the public has made it clear: Don’t dare change a logo on them
Published in
8 min readOct 23, 2019
In January, Marriott International unveiled an exciting new rebrand that had been in the works since its acquisition of Starwood back in 2016. The…
