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Why Dot-Com Disaster Kozmo Never Became Instacart

An investigation two decades later

Photo illustration, source: Erik Freeland/Getty Images

Where Are They Now is a column that revisits once-popular companies and brands that have seemingly disappeared.

The shorthand for the bubbliest startup of the dot-com bubble has long been Kozmo, the turn-of-the-century startup that intended…




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Whet Moser

Whet Moser

Freelance writer/editor in Chicago. Words in Marker, The Atlantic, COVID Tracking Project, elsewhere. Author of ‘Chicago: From Vision to Metropolis.’

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