WHERE ARE THEY NOW

Why Dot-Com Disaster Kozmo Never Became Instacart

An investigation two decades later

Photo illustration, source: Erik Freeland/Getty Images

Where Are They Now is a column that revisits once-popular companies and brands that have seemingly disappeared.

The shorthand for the bubbliest startup of the dot-com bubble has long been Kozmo, the turn-of-the-century startup that intended…