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Off Brand

Why Every CEO Needs to Think Like a Hacker, Stalker, or White Nationalist

It’s 2019. Every product should be built with bad actors in mind.

An illustration of mysterious characters surrounding several electronic devices.
Illustration: Tom Guilmard

FFans of the buzzy young startup Superhuman, a $30 a month premium email product, rave about its speed and clever, feature-rich design. But recently one of those features proved…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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