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Why Every Creator Deserves an Agent
A new kind of agent could help creators navigate and negotiate a rapidly evolving landscape
Part of making it as a creator is the luxury of having an agent — someone who pitches your talent to others, advocates for your rights in contract negotiations, and makes sure the value of your talent is captured to the maximum extent possible in every situation.
Having an agent’s representation has long been the privilege of elite actors, authors, and athletes. But an agent’s core service — representing and amplifying a person’s talent to others — is something everyone should have the opportunity to benefit from.
One stellar literary agent was a game-changer for me as a writer and led me to believe that every creator — whether you are writing, illustrating, making NFTs, speaking, podcasting, or exercising any other creative talent — should have one too.
Not very long ago, the vast majority of the U.S. population didn’t have a personal computer; they fell behind the few who did when it came to getting and creating new jobs and companies in the information economy. Likewise, back when having a tax accountant or tax software was far more expensive than it is today, those who didn’t have the luxury of using them risked leaving a lot of money on the table by…
