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Object of the Week

Why Everyone Is Still So Fascinated With Trump’s Diet Coke Button

Explaining our obsession with the most banal gadget left in the Oval Office

An image of the call button for the President in the Oval Office with the title text “Object of the Week”
Photo illustration, source: Brooks Kraft LLC/Corbis/Getty Images

Object of the Week is a new column exploring the objects a culture obsesses over and what that reveals about us.




Pop business for the intelligent reader. A publication from Medium.

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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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