Illustration: Dora Godfrey & Jovanna Tosello

Logology

Why Everything You Buy Looks Like It Was Made By a Hipster In Brooklyn

From Target to ShopRite, major retailers are co-opting muted pastels, serif fonts, and ampersands

Cheryl Wischhover

Published in

Marker

7 min readDec 12, 2019

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At a slightly run-down grocery store at the foot of the Catskill Mountains, the paper towel shelf is in the midst of a hipster makeover. Next to…

Cheryl Wischhover

Written by Cheryl Wischhover

Writer for

Marker

Reporter covering beauty, fashion, wellness, retail. Beauty writer at Business of Fashion. Previously: Vox, Racked (RIP) Former nurse practitioner @CherylAnneNY

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