Logology
Why Everything You Buy Looks Like It Was Made By a Hipster In Brooklyn
From Target to ShopRite, major retailers are co-opting muted pastels, serif fonts, and ampersands
Published in
7 min readDec 12, 2019
At a slightly run-down grocery store at the foot of the Catskill Mountains, the paper towel shelf is in the midst of a hipster makeover. Next to…
