Photographs: Caroline Tompkins; Prop Styling: Matt Cullen

Why Have So Many Breast Pump Startups Flamed Out?

Despite years of hype, these entrepreneurs are finding it’s nearly impossible to survive

Bryce Covert
Published in
12 min readJan 6, 2020

JJanica Alvarez and her husband, Jeff, were supposed to revolutionize the breast pump. The pump—a hulking, painful, ugly device—serves a very precise purpose: to extract milk from a mother’s breasts when she’s not with her baby. It’s a…