Why Have So Many Breast Pump Startups Flamed Out?
Despite years of hype, these entrepreneurs are finding it’s nearly impossible to survive
Published in
12 min readJan 6, 2020
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Janica Alvarez and her husband, Jeff, were supposed to revolutionize the breast pump. The pump—a hulking, painful, ugly device—serves a very precise purpose: to extract milk from a mother’s breasts when she’s not with her baby. It’s a…
