
Why Have So Many Breast Pump Startups Flamed Out?
Despite years of hype, these entrepreneurs are finding it’s nearly impossible to survive
Jan 6 · 12 min read
Janica Alvarez and her husband, Jeff, were supposed to revolutionize the breast pump. The pump—a hulking, painful, ugly device—serves a very precise purpose: to extract milk from a mother’s breasts when she’s not with her baby. It’s a…


