Why Is ‘Content-Only’ a Dirty Phrase in Podcasting?

A $100m bet on a European super-producer doesn’t seem so crazy to me

Nick Hilton
Marker
Published in
6 min readNov 26, 2021

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A few years ago, I saw a small VC firm advertising for some sort of Digital Marketing Specialist on LinkedIn. At the time, I was still in the mood for the occasional cold pitch, so I emailed the guy who ran the firm (someone from a very prominent and…

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Nick Hilton
Marker
Writer for

Writer. Media entrepreneur. London. Interested in technology and the media. Co-founder podotpods.com Email: nick@podotpods.com.