Feb 7, 2022
10 min read
Why Keurig’s $300 Cocktail Machine Failed
The joint venture with Anheuser-Busch was no Juicero, but is still an object lesson on the need to test assumptions
Two companies needed a new growth vector. One was great at branding alcoholic beverages. The other was great at making home appliances that customers could use to create self-serve beverages. A match…
