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Why Most Marketing and Political Campaigns Fail

In both business and politics, leaders tend to overestimate how much they have in common with their audience

Photo: Simon Launay/Unsplash

Perhaps the most basic political fact about the Covid relief bill Congress just passed —and that I wrote about a couple of days ago — is that its provisions are, for the most part, widely popular and…




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James Surowiecki

James Surowiecki

I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.

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