Marker
Published in

Marker

Why Most Marketing and Political Campaigns Fail

In both business and politics, leaders tend to overestimate how much they have in common with their audience

Photo: Simon Launay/Unsplash

Perhaps the most basic political fact about the Covid relief bill Congress just passed —and that I wrote about a couple of days ago — is that its provisions are, for the most part, widely popular and…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
James Surowiecki

James Surowiecki

13.8K Followers

I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.