Marker
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Marker

Why Most Marketing and Political Campaigns Fail

In both business and politics, leaders tend to overestimate how much they have in common with their audience

Perhaps the most basic political fact about the Covid relief bill Congress just passed —and that I wrote about a couple of days ago — is that its provisions are, for the most part, widely popular and…

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James Surowiecki

I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.