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Why Mark Zuckerberg Is Taking the Wrong Approach Against Apple

Facebook could do a better job explaining its value proposition

Two white doors side by side, each with a sign that says “FREE” and “PRIVATE
Photo illustration, sources: Mohamed Elkhamisy/EyeEm; Jose A. Bernat Bacete/Moment viaGetty

By now, most people already know Facebook and its CEO, Mark Zuckerberg, are hell-bent on capturing user data and making money off of it (the subject of at least two popular documentaries about it on Netflix). And now, in a bold demonstration of force…

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