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Why McDonald’s Success Sets Off Economic Alarm Bells

Restaurants are pivoting to drive-thrus—but it’s a foreboding economic indicator

Photo: Jeff Greenberg/Getty Images

If you’re looking to find somebody who is optimistic about the future, you might want to ask a McDonald’s franchisee. According to the latest survey of that group by Kalinowski Equity Research, they’re more upbeat than they have been in over…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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